The gambling industry is often condemned as unethical. The industry, like any other, has its Macan Togel login. However, this presumption makes it challenging for most of us to see the innovation process from various aspects as well as creative marketing strategies the industry comes up with on an ongoing basis.
One of the most recent innovations is no account casinos where players are able to place bets and win without registering and creating an account. Although it may seem little, this has changed the industry to the better. Some countries such as Finland have been one of the leaders in accepting and embracing casinos without registering whereas many countries still view it as something absurd.
This case study discusses how casinos accepted customers without registration. Although these online casinos are available in other countries, this case study showcases examples from the perspective of Finnish gambling market. Other Nordic countries have adapted to no account casinos, so the case is not unique to Finland. For instance, Sweden has a similar system where Swedish nationals may log in to a casino with their special ID code called Bank ID.
Identification process and gambling laws
Regardless of the country or the gambling license, there has always been a requirement to register to the casino. At brick and mortar casinos it is essential to fill a registration form when entering the casino for the first time. At the same time, the ID card or passport is asked and scanned. Similar process happens at online casinos where new players fill in a registration form and accept it. However, as no scanning can be done at the online casino, the process has had to be done manually. What it has meant for casino players is that they have had to send pictures of their ID card or passport to the casino among other documents such as utility bills and bank statements. Needless to say, this process is very cumbersome, stressful and time consuming.
Fintech companies at the core of change
One may consider what changed so that all this could happen. The solution to the problematic handling of documents came from fintech companies. The pioneer in an online gambling environment is Trustly which is a Swedish fintech company offering money transferring services within minutes. When online casinos seized the opportunity, the solution was found. Why so? Trustly operates with online banking services.
It has all Finnish online banks available so any Finn with online bank IDs could just log in to their bank and place a deposit. At the same time Trustly would transfer essential information to the online casino required for identification processes. The withdrawal works in a similar manner. The player logs in to the online casino by utilizing online bank IDs and requests a withdrawal. Using Trustly and Zimpler as a withdrawal method, it also means fast withdrawals which is nopeat kotiutukset in Finnish.
For a long time only Trustly had the technology and market position to offer such services due to which most casinos without registering utilize it. However, as the market is attractive, some competition is emerging. Also coming from Sweden, the most promising competitor to Trustly is Zimpler.